My name is Alan Stransman, and I am the founder of this site.
First, let me say, “Welcome”!
If you are unfamiliar with the term “expert book”, let me take a moment to explain what it means.
Very simply – an “expert” book is one which establishes you – the author – as an expert in your field, whatever that field is.
So, if you are a real estate agent, a life coach, a financial advisor, a dog trainer, a butcher – in other words, if you have developed a body of knowledge in virtually any field of endeavor whatsoever – you can write and publish a book expressing the unique body of knowledge that you have developed and by doing so, you will be regarded as an expert in your field.
Because books, by their very nature, confer credibility, authority and “expert” status upon their author.
Most of us grew up reading books in grade school and studying books in college, university and graduate school and we respect the work, the discipline and the amount of knowledge and information that goes into writing a book.
And, we tend to regard people who have written a book as having “expertise” well beyond those in the same field who have not written a book.
The key concept to grasp with respect to an “expert” book is that an “expert” book is, first and foremost, a marketing tool – that you as a business professional in virtually any field, use to position yourself as an “expert”.
Because we live in a knowledge-based economy and we want to work with people who are the most knowledgeable in their field – that is, the “experts’ in their field.
People want to work with experts, simple as that!
The 5 Defining Characteristics of an “Expert” Book.
Let’s review the key points regarding an “expert” book:
- an “expert” book is one which is written by a business professional with the primary purpose of establishing him or herself as an “expert”
- An “expert” book confers credibility, authority and “expert status” upon its author
- An “expert” book can attract new clients and generate revenue for a business owner or entrepreneur without a single copy of it ever being sold
- an “expert” book differentiates its author from competitors in the marketplace who do not have an “expert” book
- an “expert” book is, first and foremost, a marketing tool and its value is measured not in book sales but in terms of the amount of business and the number of leads it generates
- an “expert” book provides members of the media both online and offline with a reason to interview you
Think of an ”expert” book as the “ultimate business card” because it can be handed to a prospective customer or client instead of a business card.
People toss business cards in the trash all the time.
When was the last time you saw someone toss a book into the trash?
I Write, Publish and Market “Expert” Books for Business Professionals
Through my company, Expert Book Creation I provide “done-for-you” writing, publishing and marketing services for business professionals who would like to have a book to market themselves and/or their business but who do not have the time and/or the inclination to write the book themselves.
I have written and published a number of books including two memoirs as well as my own “expert” book, entitled, “Why Every Speaker, Coach, Consultant, Trainer and Entrepreneur Should Have an ‘Expert’ Book”.
Download My FREE Expert Book On The Top Right-Hand Side of This Page!
On the top right-hand side of the page you are on right now, you will see an opt-in form for the FREE download of my expert book.
Just fill in your email address and download the FREE PDF.
My FREE expert book explains my approach to writing, publishing and marketing an expert book. If you are looking for a ghostwriter for your expert book, reading my book will give you a good idea of my skill set as a writer.
What Other Business Professionals Have Said About My “Expert” Book
The following are just a few of the comments that I have received from business professionals who have read my book, “Why Every Speaker, Coach, Consultant, Trainer and Entrepreneur Should Have an ‘Expert’ Book”.
Alan has written a compelling report, making an extremely smart case to all of us who are in the field as a speaker, writer, consultant, coach or entrepreneur about writing our own ‘expert’ book. Writing an ‘expert’ book can change the course of your business, your work and open up doors to opportunities that were just not there before. I know what I need to do next, thanks to Alan’s brilliant advice.
Farnoosh Brock, Business Coach at Prolific Living
Hi, Alan. That’s a great ebook. Thank you and congratulations. I think it’s also a great source of motivation to get the courage to start writing, keep oneself one step ahead, learning continuously and inspiring others to succeed. Thank you!
Alejandro Delobelle, Coach at The Zensitive Group
I loved your book. It gave great insight into the process of preparing, writing and publishing a book quickly and easily. And the ideas to use your book for promotion and marketing are fabulous.
I just wanted to take a moment and compliment you on writing a GREAT ebook. I had the opportunity to read it today and I absolutely loved it.
Larry Williams, Speaker and Author of “Customer Service A to Z”.
Just finished reading your book. Really enjoyed it, a great read. I will share it with other like-mined people.
If your “expert” book engages your reader and motivates him or her to share it with others who may benefit from the services you offer, it has done its job!
Expert Book Creation Is A “Done-For-You” Book Creation Service
There are many writing and self-publishing programs available on the internet which aim to teach you how to write a book and/or guide you through the process.
Expert Book Creation is a “done-for-you” book-creation service.
I can coach you or guide you through the process, as well, if you have the time and the inclination to do some or all of the writing yourself.
But if you don’t – I can write, publish and market your “expert” book for you.
That’s how I take the stress, anxiety and work out of the book-creation process for you!
By hiring me to write your “expert” book, you ensure that your “expert” book gets done – usually within 120-150 days and often less – and it is your book – you own it and have all the rights in it.
The Three Core Skills of a Ghostwriter
One of the questions that I am most often asked by prospective clients is: “How do you write a book for someone else?”
Most people are unfamiliar with the ghostwriting process and think of it as mostly a writing function – writing and mind-reading, perhaps.
That is, people often think that if you hire a ghostwriter, he or she will go off and write a book and present it to you a few months or years later, saying, “Here’s your book.”
That may be some people’s idea of how to write a book for and with someone, but it is not mine.
My background is broadcast television production, and in a career of over 20 years, I wrote, produced and directed a great many documentary and informational programs and series.
There are three core skills required in the ghostwriting process, all of which are common to the process of creating a documentary or informational television program:
- the ability to shape content into a cohesive whole – the first step in the process is for me to create a chapter-by-chapter outline of your book
- the ability to extract the information required for you book through interviews with you that are recorded and transcribed
- the ability to write your book based upon the information gather via telephone interviews and other materials which might be provided (i.e. articles, blog posts, podcasts, other books, etc.)
Writing is only one part of the process. The ability to create a concept or vision for your book and to extract the information required to flesh out that vision are equally important.
For a more in-depth discussion of the three core skills of a ghostwriter, click the link below to my interview with business coach Matt deYoung:
What Does It Cost To Have an “Expert” Book Created for Me?
An “expert” book can take a number of different shapes, sizes and formats.
I outline a number of different formats for an “expert” book in the blog post entitled, The Many Ways to Create an Expert Book.
However, whether you are a service provider who has a solution to your clients’ most vexing problem, which can be set out in a step-by-step process, OR you have achieved outstanding success in your chosen field and wish to write what is called a “Captain of Industry” business book in which you reveal the secrets of your success, your book will likely have the following dimensions:
- 25,000-35,000 words in length
- 10-12 chapters
- 150 pages or less
To be frank, I have experimented with a number of pricing models, with a view to being as fair, flexible and inclusive as possible. That said, in November of 2012, I received a mail-out from a writer named Michael Levin, whose company is called BusinessGhost. Michael is an accomplished ghostwriter and someone for whom I have a great deal of respect – he is quoted extensively in my ebook, “Why Every Speaker, Coach, Consultant, Trainer and Entrepreneur Should Have an ‘Expert’ Book”.
Back in November, Michael sent out an email promoting a special book-writing offer for the holiday season. The following is an excerpt from that email:
Whether you’re unsure of what to gift, or wanting to give something unique, you’ll want to make this holiday season memorable. BusinessGhost is giving you that chance. Let us capture the moment through our story telling. BusinessGhost is launching a one time only holiday book sale. For the next 30 days, you will be able to purchase our ghostwriting services for $27,500 as a gift for that special person – that’s half off our regular prices! We will write up to 150 pages, and take care of everything, as usual – from the planning, to the outline, to the interviewing and writing.
As you can see, the regular price of a 150-page book, created by BusinessGhost is $55,000. The half-price special promotion for a 30-day period leading up to the holiday season was $27,500.
As I said, Michael is an accomplished writer – and so am I.
What I have decided to do is offer Michael’s holiday-season special all year round.
Hence, my price for a book of 150 pages or less is $27,500.
If your book is over 150 pages in its final layout, the cost is $100 per page.
Therefore, a 200-page book would cost $32,500 and so on.
How to Contact Expert Book Creation:
The first step in the processs is a FREE consultation, either by telephone or Skype, to discuss your book project.
Contact me by telephone at: 416-519-4427 or
Email me at: firstname.lastname@example.org
Connect with me on Skype at: AlanStransman
Don’t Forget to Download the FREE PDF!