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Creating Books That Confer “Expert” Status
What Is An “Expert” Book?
In his introductory remarks at a Business Brain Trust event held at the Los Angeles Convention Centre in April, 2008, marketing legend Jay Abraham made the following statement: “I believe that anybody in any business should have a book.”
Although he did not specify, it is safe to assume that what Abraham was recommending for anybody in any business was an “expert” book.
An “expert” book is defined as one which confers credibility, authority and “expert” status upon its author.
An “expert” book differentiates its author from competitors in the marketplace by establishing him or her as someone who has specialized knowledge, insight, perspective, experience and – perhaps, most important of all – the ability to provide solutions to the problems that his or her clients find most vexing.
An “expert” book is one which makes money for its author without a single copy ever being sold.
This is another important hallmark of an “expert” book.
There Has Never Been a Better or Easier Time to Write an “Expert” Book
There has never been a better time to write and publish a book which positions you as someone who understands the problems encountered by customers and clients in your industry or niche and who knows how to solve them.
This is the best time in human history to do that because the publishing industry has been completely revolutionized – and democratized – by innovations in print-on-demand and digital publishing technology that make publishing a book easier and more affordable than ever before.
Whether you wish to call yourself an “expert”, a “trusted authority” or even a “guru”, if you happen to be partial to that overworked term, is up to you. Your first priority is to write a book – or have one written for you – that will establish your credibility and help you make more money by attracting clients or customers into your business who are looking for solutions to their problems – the very solutions that you will have described in your “expert” book!
Writing and Coaching Services for People Who Want an “Expert” Book
Expert Book Creation is, first and foremost, a ghostwriting service for people who would like to have an “expert” book. but who do not have the time, the ability and/or the inclination to do it themselves.
Many people who should have an “expert” book are very good ad what they do – but they are not writers.
That’s where I come in.
I write, publish and market “expert” books for speakers, seminar leaders, coaches, consultants and entrepreneurs – for anybody in any business, for that matter.
I also provide coaching services for professional people who need a hand with the writing, publishing or marketing phases of their “expert” book, but want to do some of it themselves.
“Done-for-You” Book Writing, Publishing and Marketing Services
Writing, Publishing and Marketing Services Offered by Expert Book Creation
Depending upon the needs of your individual project, Expert Book Creation can:
- write your “expert book” for you
- publish your book through Amazon’s Create Space platform or any of the other print-on-demand publishing platform
- publish your book as an ebook on Amazon’s Kindle platform and other digital platforms, including the iTunes Bookstore
- market your book online and offline
Marketing Services Provided by Expert Book Creation
- create a WordPress website/blog dedicated to promoting you, your company and your book
- create a mobile website to promote you, your company and your book
- create an audio version of your book
- podcast your book
- create a DVD product based on your book
Contact Expert Book Creation Today To Create Your Expert Book
To contact Expert Book Creation:
Email: expertbookcreation@gmail.com
or
Phone: 416-519-4427



